Thorough Planning is an MWBE (Minority/Women-Owned Business Enterprise), SBE (Small Business Enterprise) and DBE (Disadvantaged Business Enterprise) certified government affairs, community engagement, and political consulting firm with extensive experience developing and winning political and issue campaigns. With over 40 years combined experience, the husband and wife team founded Thorough Planning, understanding that successful campaigns and outreach efforts require innovative thinking, strategic planning, and precise execution. Thorough Planning offers proven strategic guidance to clients seeking successful outcomes. We understand that every client's needs are unique and require a specific plan of action to ensure success.
At Thorough Planning, we Plan to Win.
Missy has served in senior roles for New Jersey’s top government and political leaders at federal, state, and municipal levels. She specializes in developing effective strategies for long-term and short-term planning, data-driven outreach, stakeholder engagement, and advocacy. Missy has a degree in Political Science from Rider University and a Master’s Degree in Public Affairs and Politics from Rutgers University’s Edward J. Bloustein School of Planning and Public Policy. Missy is also a Graduate Fellow at the Eagleton Institute of Politics and currently serves as an Adjunct Faculty and Visiting Associate for the institute. Missy is also a former School Board member in the City of Trenton.
Gerry has almost two decades of public-sector experience and has developed policies that focus on training the workforce for the jobs of the future. He has a track record of successfully advocating at the state, county, and local levels of government to create jobs with livable wages in safe and fair working environments. In addition to his public sector experience, Gerry has lead state and local political campaigns throughout New Jersey. He has also served as Vice-Chair of the City of Trenton Planning Board, Chair of the Jersey City Municipal Utilities Authority and former District 3 Hudson County Commissioner.
P. O. Box 692, Kenilworth, NJ 07033